Brussels Airlines is giving long-haul business class passengers a reason to look forward to the amenity kit. Starting mid-November 2026, the carrier will hand out pouches designed by none other than Diane von Furstenberg, the Belgian-American designer behind the iconic wrap dress. The kits revive two prints from her archives, Vintage Weave from 1973 and Ikat from the early 1980s, and they arrive in two shapes. The airline calls them collectors' items, and honestly, they might be.
Von Furstenberg has a personal stake in this collaboration. She grew up in Belgium and has fond memories of flying solo from Brussels Airport as a young woman. "Brussels Airport is my first souvenir of being in charge," she said. "Packing light is living light and having the right organizers is key. If you know how to pack, you know how to live!" That philosophy is baked into the kit, which includes a DVF sleep mask and toiletries from Waterl'eau, a family-owned company based in Antwerp.
A Belgian Story in Every Detail
The toiletries are more than just a nice touch. Waterl'eau takes its name from Waterloo, with a spelling that nods to Belgium's two national languages. Bram Lenders of Waterl'eau explained that the brand's products have always drawn inspiration from the scents and colors of waters around the world. "This combination of having strong roots in Belgium, but having an open view to the world, is one of the reasons that we are so proud to be associated with Belgian icons Diane von Furstenberg and Brussels Airlines," he added.
For Brussels Airlines, the partnership is about showcasing the best of Belgium in a premium way. Thibaut Dewilde, head of inflight management, said pairing an internationally recognized fashion designer with a small family business was part of the appeal. "Combining these two brands with our amenity kit really showcases the best of Belgium in the most premium way," he underscored.
More Than Just a Kit
This isn't the airline's first foray into Belgian pride. In January 2025, Brussels Airlines launched a campaign called "A little piece of Belgium in the air," which highlighted Belgian design and cuisine on board. A student from Antwerp's Royal Academy of Fine Arts designed the crew uniforms. Belgian chefs contribute to menus for long-haul business class, and the airline serves local beers and chocolates from Neuhaus. The new amenity kits are the latest chapter in that story.
If you're planning a trip to Brussels, the city itself has been in the spotlight for other reasons. Brussels Forum Says the Real Tourism Battle Is Getting There explores the challenges of reaching the Belgian capital, while Brussels Airbnb Crackdown Nears Six Million Euros in Fines looks at the city's efforts to regulate short-term rentals. And if you're curious about how other airlines are elevating the flying experience, Singapore Airlines Spends €1.4 Billion to Redefine Luxury Flying shows what deep pockets can do.
The amenity kits will be available exclusively to business class passengers on long-haul routes. That means if you're flying economy, you'll have to admire them from afar. But for those lucky enough to snag one, the pouches are designed to be reused, doubling as a stylish travel organizer long after the flight ends.
Von Furstenberg's connection to Belgium runs deep, and this collaboration feels like a homecoming of sorts. The designer, who has lived in New York for decades, has never forgotten her roots. "If you know how to pack, you know how to live," she said. With these kits, Brussels Airlines is betting that a little bit of Belgian style can make the journey as memorable as the destination.
